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At least that is the way I read it. Donald Trump just re-upped with NBC for $160 million. The two parties were most certainly negotiating over a sum that large for quite some time overlapping trump’s flirtation with seeking the republican nomination for president. He was going through the motions solely as a bargaining tactic. NBC called his bluff and told him he would be replaced on The Celebrity Apprentice if he did not take the offer and instead sought the white House. He gave in millions richer than before.

Joe Scarborough tried the same tactic a few months ago shortly before his contract with MSNBC was up. You may recall he lightly hinted interest in running for office again. You can be assured his deal was not as sweet as trump’s, but the strategy of threatening to leave a media career for public office has a decent track record.

More specifically, long shot White House bids can net big bucks. Pat Buchanan, Al Gore, Mike Huckabee, Jesse Jackson, and Alan Keyes come immediately to mind. Sarah Palin has proven a run at the veep can be lucrative. Newt Gingrich and Herman Cain are banking--literally--on it for their future. As Trump has just shown, you do not even have to have any legitimacy to cash in, either. Anyone over the age of 35 whose fifteen minutes of fame have not yet been exhausted should take note.